The kind of printing we do is "Reactive Dye Digital Printing" which is the most versatile of the high end digital printing technologies, with its ability to print on both silks and plant based materials (eg cotton, linen and bamboo). In this type of printing, the print has no effect on the "feel" of the fabric as the dye bonds directly with the fabric fibres. This also means that reactive printing has a greater light and rub fastness than other print technologies making it perfect for apparel and home ware.
To put it simply, it's like a large digital inkjet printer that you use in your office or your home. The only difference is that this prints on fabric instead of paper and is many times bigger :)